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Writer's pictureMariana Hernández
Feb 269 min read

Cycle 3

Updated: Apr 30

WEEK 11 Title: "Week 11 - 2050 Vision: research"

Mind Map:


Research:

Predicting the exact trends and styles of fashion in 2050 is speculative, but there are several key areas of research and speculation that can provide insights into potential directions for fashion in the future. Here's a brief exploration along with some references to current trends and emerging technologies that could shape the fashion landscape in 2050:

Sustainability and Ethical Practices: With increasing concerns about climate change and environmental degradation, the fashion industry is expected to prioritize sustainability and ethical practices even more in 2050. This might involve the use of recycled materials, zero-waste production methods, and fair labor practices. According to the Ellen MacArthur Foundation, the fashion industry could account for a quarter of the world’s carbon budget by 2050 if current consumption and production trends continue [1].

Technology Integration: Advances in technology like 3D printing, wearable tech, and smart fabrics are likely to revolutionize the way clothing is designed, manufactured, and worn. In 2050, we might see clothing that can change color or shape based on the wearer's preferences or environmental conditions. Companies like Google and Levi’s have already collaborated on projects involving smart clothing [2].

Virtual Fashion and Digital Clothing: As virtual and augmented reality technologies become more sophisticated, digital clothing and virtual fashion experiences could become mainstream by 2050. This could lead to a shift in how people consume fashion, with virtual garments being just as desirable as physical ones. Companies like The Fabricant are already exploring this space [3].

Gender Fluidity and Inclusivity: The fashion industry is becoming increasingly inclusive, with more brands embracing gender-neutral designs and diverse body types. This trend is likely to continue and evolve by 2050, with fashion being more about self-expression and individuality rather than conforming to traditional norms [4].

Biotechnology and Biofabrication: With the rise of biotechnology and biofabrication, we might see the development of clothing made from lab-grown materials like synthetic spider silk or bioengineered leather. These materials are not only sustainable but also offer unique properties that could revolutionize the way we think about fashion [5].

All of this research helped me redirect because I want to use different sustainable materials but as well technology. I also after the research realized that I have to have an intended audience, I want everyone to feel included in this project. I want to do something that brings back to this era but it is also modern and new, like a saddle bag, that is one of my inspirations.

References:

Fast Company. (2020). "The fashion industry emits more carbon than international flights and maritime shipping combined." Available online: https://www.fastcompany.com/90565365/the-fashion-industry-emits-more-carbon-than-international-flights-and-maritime-shipping-combined

Mood Board:


Reflection:

During this week I found a lot of inspiration and try to find out what are the predictions in 2050. I realized that I want to design a bag and a marketing campaign involving it. I am more driven to the space, robot and retro design for this project. It also helped me a lot doing the research because I could get a lot of ideas of what is going to be the main topics and interests in fashion.

 

WEEK 12 Title: "week 12 - 2050 Vision: research".

Research:

Fashion marketing technical drawing refers to the creation of detailed illustrations or technical drawings that represent fashion products or designs. These drawings are used primarily in the fashion industry for various purposes, including:

Fashion designers use technical drawings to develop their design concepts further. These drawings allow them to visualize their ideas and communicate them effectively to others involved in the design process, such as pattern makers and manufacturers.

Technical drawings serve as a blueprint for creating patterns. Pattern makers use these drawings to understand the structure and construction of a garment accurately, enabling them to create patterns that will result in the desired fit and shape.

Fashion marketing technical drawings are crucial for communicating design specifications to manufacturers. They provide detailed information about measurements, proportions, seams, stitching, and other essential details necessary for producing the garment accurately.

Technical drawings are often used in marketing materials such as lookbooks, line sheets, and promotional materials. These drawings help showcase the design features and aesthetic of a collection or individual garments, enticing customers and buyers.

In the digital age, technical drawings play a significant role in online retail. They are used to create digital representations of products for e-commerce platforms. High-quality technical drawings can help customers get a clear understanding of the design and construction of a garment when shopping online.

Overall, fashion marketing technical drawings are essential tools in the fashion industry for design development, production, marketing, and sales. They bridge the gap between creative vision and practical execution, ensuring that fashion products meet both aesthetic and functional requirements.

Mood Board:

Drawings:



Secondary Research:

The future of fashion marketing

Marketers have been talking about the coming world of personalization, and we can confidently say we are living in it. These ads are tailored to us based on our shopping behavior, interests and purchasing opportunities.

And this is just the beginning.

The future of fashion marketing lies in hyper-personalization.

The ability to change promotional photos and copy based on human behavior:

Let Bandile be the guinea pig to show you it's possible. Shopify reports how Bandier displays product detail page (PDP) recommendations based on similar products in which site visitors have shown interest. This resulted in 1.6 million clicks, of which nearly 8% converted into conversions. If the average order were $100 (which is just our conservative estimate), sales would increase by $12.8 million.

Create an ongoing shopping experience: Friction is a marketer’s worst enemy. Here is a solution for the trading area. The future of marketing will focus on ongoing shopping experiences, using personalized data to understand where website visitors are in the customer journey. This data enables retail stores to retain customers at this stage without requiring them to fill their cart again.

As long as customers don't delete their browsing history, they can fill their cart and return to their cart a few days later and wait patiently. Alternatively, people can buy directly from Instagram where their cart content is and be reminded that they haven’t clicked “Buy” yet. No need to return to the online store - they can click "buy" and eliminate the friction of going back a few steps in the customer journey.

We have to ask: could you double or triple your $12.8 million in sales if you added PDP to your product page?

Thanks to the rise of social media, user-generated content is everywhere. Clearly, customers have never been more excited to share their purchases with friends, family and online audiences. “Ordinary” people have become their own type of influencer, a nano or micro-influencer with less than 100,000 followers. These influencers have higher engagement and conversion rates than a macro influencer with 1 million followers.

User-generated content includes photos, videos, reviews, comments, and feedback about your products from satisfied customers. UGC can be re-shared across your digital channels, placed on social walls within venues, and printed on posters, brochures and merchandise.

These changes in fashion marketing are here now. Brands that fail to adapt to these changes will create a suboptimal buying experience, leading to loss of loyalty and lower sales.

Reflection:

This week was hard for me to do the technical drawings but I managed to get them done. I wanted to design different designs and fun. I wanted to add fun details in each and I inspired one of the bags in Salvador Dali and the watch that he designed. It was also interesting learning about how my pathway will be improving over the next years and how we will be working in the market. I got a bit stressed out this week because of the drawings and designs I made but I learned a lot.

 

WEEK 13 Title: "week 13 - 2050 Vision: generating ideas "

I decided I didn't want to be so general and focus on one brand, so I am doing a bag design for Gucci. How will Guggi's bags be in 2050? Will they bring vintage designs.

I believe that as fashion is a cylcle and we recycle everything we will bring old designs back. A good example can be the Jackie from the 60s, the brought it back in the past years, and know its so popular again and you can see it on every it girl.

The Jackie Bag:

This is an example that I found of Dior:

How will it be for gucci?

The bag I will redesign is the dionysus which was out on 2015 and design by Alessandro Michele. The tiger-head is an ode to the greek god dionysus, who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus.

All this options will be mix with the mythology ideas of the bag to maintain the meaning of it with how I see the future.

If I think of future this is how I imagine it.

This are the four options of the future design:


All of the options will be having similar materials, I want the bag to be made of sustainable materials, including the leather.

During this week I decided to make for options for the future bag, right now I can say that I prefer the option 2 and 3. I had a nice time creating the mood boards for the options and know I'll be developing further this two options and also designing something that still captures the story of the bag but it is futuristic.

 

WEEK 14: 2050 Vision: refinement and development

Researching future trends can be speculative, but we can make some educated guesses based on current trajectories and emerging technologies. By the 2050s, sustainability will likely be a paramount concern in material production, including for bags. Here are some potential sustainable materials that could be prevalent in the 2050s:

Biodegradable Polymers: Advanced biodegradable polymers could be developed, derived from renewable resources such as plant-based materials or even algae. These polymers would break down naturally, reducing environmental impact.

Recycled Plastics: With advancements in recycling technologies, post-consumer plastics could be efficiently recycled into durable materials suitable for bag production. This would help reduce plastic pollution and reliance on virgin plastics.

Mycelium Leather: Mycelium, the root structure of fungi, can be grown into leather-like materials. It is biodegradable, renewable, and can be produced using agricultural waste. In the 2050s, mycelium leather could become a mainstream alternative to traditional animal leather.

Lab-Grown Materials: Through advancements in biotechnology, it may become feasible to produce materials like leather and silk through lab-grown processes. This would eliminate the need for animal farming while providing sustainable alternatives.

Nanocellulose: Nanocellulose, derived from plants, has exceptional strength and lightweight properties. In the 2050s, it could be processed into a variety of materials suitable for bags, offering a renewable and biodegradable alternative to synthetic materials.

Recycled Textiles: Innovations in textile recycling could lead to the widespread use of recycled fibers in bag production. Fabrics made from recycled materials such as PET bottles, discarded clothing, and industrial waste could become common.

Algae-based Materials: Algae can be cultivated rapidly and sustainably. In the future, algae-based materials could be developed for various applications, including bags. These materials would be renewable, biodegradable, and potentially carbon-negative.

3D Printed Materials: Additive manufacturing technologies could enable the production of custom-designed bags using sustainable materials. This could minimize waste by allowing precise material usage and on-demand manufacturing.

Upcycled Materials: By the 2050s, upcycling could become a standard practice, with designers and manufacturers repurposing waste materials into high-quality bag components. This would promote circular economy principles and reduce reliance on virgin resources.

Smart Materials: Advancements in material science could lead to the development of "smart" sustainable materials embedded with sensors or other functionalities. These materials could offer additional benefits such as self-repair, adaptive insulation, or energy harvesting.

While these materials hold promise for sustainable bag production in the 2050s, their widespread adoption will depend on various factors, including technological advancements, economic viability, and consumer preferences. Additionally, regulatory frameworks and industry standards will play a crucial role in promoting sustainable practices across the supply chain.

There are some model options that I created during this week.

All of this are designs that I likes but was not convinced. At the end I want to capture something futuristic and this bags didn’t had that touch, so I didn’t want to use them.

Here I had a lot pf frustration because I thought that my work wasn’t good enough and I didn’t like how the drawings turn out.

I started to think how I truly imagine the future and all i thought about was the tron movie, so then I just focused on that idea and this bag came to my mind. The one and only.


This is the design I like the most because it captures the origin of the bag but at the same time it has modern features.

During this week even though I had a lot of stress during the creative process I think I learn a lot doing the technical drawing and having lots of design options. I loved the last design and being creative and also having fun. It was really nice to look for sustainable materials and also future technology in fashion. I can’t wait to do the 3D model.


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