WEEK 1: Representation
This is a Skims Marketing Campaign of one of their collections fits everybody sculpt bodysuit. Skims is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear launched in 2019 by Kim Kardashian. The brand focuses on setting new standards by providing solutions for everybody. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, their goal is to consistently innovate on the past and advance our industry for the future.
In the advert we can see multiple women of different color skin tones and sizes wearing the same bodysuit according to their skin type. In the center is Kim Kardashian representing the campaign as the CEO of the company. They are dancing around her, so the image is focused on her because she is the only one staring at the camera.
SKIMS’ journey begins with Kim Kardashian herself. Before SKIMS, Kim had trouble finding shapewear that matched her skin tone. In fact, she once revealed that she dyes her underwear in the bath with tea bags and coffee to get the right color. This creative but imperfect approach highlights a significant gap in the market—the lack of inclusive shapewear options.
This image want’s to reflect inclusion, different shapes, sizes and colors. They want you to feel that you can wear skims no matter what your skin color or size is. It also emphasizes kims figure, so you look like she is wearing skims.
I personally love skims because I love the fabrics of their shapewear and it’s so flattering. I believe that their marketing campaigns are so good because it makes you feel included and also makes you want to buy every product of theirs. This image is really thought through, every detail, color, so that it gives the idea that this is for everyone. Skims executed the advertisement perfectly.
Visual Response
WEEK 2: Research and Analysis Presentation
Impressionism presentation:
Impressionism, named by critic Louis Leroy, stemmed from Monet's description of his work as an "impression." Emerging in the late 19th century, a group rejected the rules of the academic art establishment. They aimed to focus on subjective perceptions of the world rather than an objective representation. The Impressionists were considered highly innovative.
They painted not just what they saw but how they saw it. Employing short, quick, and energetic brushstrokes, they defied critics with their choice of real-life scenes. They moved away from conventional compositions, sought harmony in paintings, and correct drawing. Impressionism triumphed through its emphasis on color, light, movement, loose brushstrokes, and the absence of intricate details, capturing moments as they were seen without embellishment.
The initial Salon (exhibition) began in 1664, organized by the Academy, leading exhibitions of painting and sculpture at the Louvre Gallery (prior to it becoming THE MUSEUM in 1793). The Academy had complete control.
The Salon of the Rejected started with the Impressionists due to their refusal to accept their paintings.
The first Salon of the Rejected was in 1863. Themes shifted to melodramatic subjects and vibrant colors to impress the public, marking a quest for new subjects beyond religious or mythological themes.
Artists:
Manet: A key figure in Impressionism, French, not considering himself revolutionary, simply aimed to exhibit his art. He distanced himself from the Impressionist movement and never showcased at the independent Salon. His "Luncheon on the Grass" was rejected at the Paris Salon. He painted "Olympia," a controversial piece portraying a real woman's nude, a prostitute, breaking all classical rules (non-mythological nudes, brushstrokes, everyday themes, presenting current subjects in the Salon de Paris, focusing on impression rather than detail).
Monet: Painted in daylight without focusing on details since a passing cloud or the sun could change the entire composition. He painted the Water Lilies series.
Renoir: Depicted street dances, cheerful people, and primarily painted outdoor scenes.
Pissarro: Painted rural landscapes and working peasants while studying movement.
Degas: Distanced from the group, aimed to capture space, finding his subjects in ballet. His interest lay in light, shadow, and movement, rather than the beauty of the dancers.
Art Movement chosen: Renassaince
I chose this art movement because it is my favorite, I spent a semester in Florence during High School and I fell in love with it. I think it this art movement is so important because it marks the start of a total new era where we start to question and appreciate different things.
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